Selected Projects
These selected projects showcase my ability to blend strategic thinking with hands-on execution across the content lifecycle. I approach each challenge with creativity and a data-driven process that balances user needs with business objectives. My work spans creating foundational content that drives long-term organic growth, leading cross-functional teams that deliver measurable results, and developing frameworks for global content strategy – consistently delivering solutions that create lasting competitive advantages.
Writer
I authored the foundational personality type descriptions at 16personalities.com. Written a decade ago, these descriptions still dominate search rankings and drive organic traffic. By balancing psychological accuracy with accessibility, I created evergreen assets that have withstood algorithm changes, competitor efforts, and the test of time – proving that strategic, quality content remains the most powerful SEO foundation.
Writing Team Lead
I led a cross-functional team to rewrite the premium e-book collection at 16Personalities. Working with writers, researchers, customer service reps, and the CEO, I balanced creative vision with data-driven insights and user feedback. The result? Premium content that maintained refund rates in the low single digits, showing that collaborative leadership and customer-focused iteration create products people truly value.
Director of Strategy, Research, and Business Operations
I spearheaded cultural validity research to optimize content performance across global markets. Leading a team of researchers, I identified regions with below-benchmark accuracy ratings, then developed a systematic approach to analyze cultural paradigms and rewrite content for better regional resonance. This created a framework for a culturally-adaptive content strategy that unlocked international growth opportunities.
