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Resume

Experience

2025 - 2025

Director of Strategy, Research, and Business Operations

NERIS Analytics/16Personalities

I led a team of data analysts and researchers to quantify site health, create user personas, outline new products, and coordinate company strategy. Our pricing research led to changes that roughly doubled B2B conversions.

2017 - 2024

Writing team/content lead

NERIS Analytics/16Personalities

With the help of my team, 16Personalities scaled user engagement from 30 million tests taken to over 1.4 billion. A robust content and SEO strategy helped fuel this growth and clean copy helped maintain conversion rates throughout. I also integrated AI tools into our custom content workflow, increasing efficiency while maintaining quality.

2014 - 2017

Proofreader/editor/writer

NERIS Analytics/16Personalities

I began as a volunteer proofreader, progressing to paid editor, and then writer. I authored the cornerstone content that established the brand's authority – the core personality profiles – serving as the primary driver of organic traffic and remaining a top-performing asset a decade after publication.

Professional Skillset

  • Versatile ​Leadership

  • Executive Advisory

  • Team & Individual ​Mentorship

  • Strong Communication

  • Cross-functional Collaboration

  • Team Culture

  • Operations

  • SEO Strategy

  • Business Intelligence

  • Data Analytics

  • Psychometric Surveys

  • AI and Conventional Content

  • Article & Newsletter Campaigns​

  • Project Management in Asana & Linear

  • Roadmaps and Planning

  • MS Word & Google Docs

  • SEMrush, Google Search Console, Looker, Tableau, & BigQuery

  • Interviews and Negotiations

  • Conflict Resolution​

  • A/B Testing

  • User Personas & Feedback Analysis

Education

In Progress​

Spring 2028 (expected)

Psychology emphasis to supplement my leadership and content skillsets.

Social Proof & References

Traci Raymond

Writer/Team Member

“You are the best boss I've ever had, which is not an exaggeration in any way. Your leadership and guidance has been, quite literally, life changing.”

Casey Darland

Division Lead – Product and Technical Operations

“You see possibilities where others see obstacles. You bring strategic thinking and creative problem-solving to everything you do, helping to make complex data tell a story. Any team would be lucky to have you.”

Ged Stikonas

CEO/Founder

“So many skills picked up along the way, so much flexibility, adaptation, resilience, so much trust and respect from everyone you worked with.”

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